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What would a Seattle Aqua Follies Retrospective look like at the Seattle Art Museum? How might one design this retrospective such that it was truly a distinctive experience, consistent with the SAM’s statement on equity and inclusion?

Gaze

What's the problem?

What would a Seattle Aqua Follies Retrospective look like at the Seattle Art Museum? How might one design this retrospective such that it was truly a distinctive experience, consistent with the SAM’s statement on equity and inclusion?

What's the solution?

My solution to a re-imagined AF relies on the styles, textures, and printing methods contemporaneous to the time in question, but reliant on the male form instead. This solution includes BIPOC bodies that may not have featured in the AF or viewed from the audience. The exhibit will feature ephemera from the AF re-imagined thru the aforementioned lens, as well as fashions from the time period.

What's the goal?

The Aqua Follies Retrospective at the SAM featuring re-imagined posters, flyers, and tickets as well as actual swimwear on display at the museum, for a month long exhibit.

What's the timeframe?

This project took two and a half weeks.

What was my role?

I was provided a prompt for this solo project, and after significant research of AF ephemera, fashions, and design trends associated with the time period, I determined the scope of the project and created deliverables to that end. Ideation, execution, presentation.

What tools were used?

This project was completed using Photoshop, Illustrator, InDesign, and Procreate on a MacBook Pro and an Ipad.

What's your research look like?

Seattle’s existence on unceded land and its history of neighborhood redlining (and its continued systemic racism) cannot be ignored. Considering these truths, I concluded that the re-imagination of the AF must include bodies that may not have been featured or welcome during the actual Aqua Follies.

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